When was the last time you promised yourself you would lose some weight, get fit, and lead a healthier, more productive life? Every year. But New Year’s Resolutions never work. People spend money to stay fit, but there is no compensation to people for executing on their fitness goals. In addition, keeping track of fitness goals are arbitrary. What if your fitness activities were accounted for in monetary values?
Tortoise is a Fitness mobile app service that commits people to walk more or do healthy activities by providing monetary incentives.